Figuring Out Buyer Behavior No. 2

I interviewed a 19 year old student at UF, a 23 year old grad student at Emory and a 37 year old pilot. In the interviews I conducted, the potential customers said price does matter (probably wouldn't buy a single coffee drink over $7 collectively), has to have an overall good taste and be a smooth blend, and doesn't have to have a particular style, though a creative style would be appreciated.
All the interviewees said they're more likely to buy coffee blends at stores, but the grad student said she's ordered a few blends on amazon before. They all are comfortable with paying with cash or card. The interviewees want the price to reflect the quality. The UF student in particular wants cheap coffee blend that is still worth it. If the coffee keeps them awake and tastes good, they all said it would be worth the purchase. If the coffee is too gritty and is hard to make it taste good. The interviewees had very similar answers to the questions asked: they all valued good quality and a reasonable price for the coffee mostly. Based on the interviews, this segment wants a bang for their buck that they are very willing to pay for.