Who: The people who don't need this product either don't like coffee or don't heavily rely on it. One of the interviewees said that though she is a coffee lover she doesn't drink coffee often and when she does she only drinks cafe produced drinks. She specifically likes Starbucks since they offer her favorite flavors. Another person mentioned that she is fine with Walmart since the items are cheap and she loves Starbucks coffee for its quality.
What: The need for convenience isn't different from others however, in terms of coffee, it's important that people get all the coffee products they need without a hassle. After all, coffee is especially important to the workforce and students and needs to be easily accessible and made the most convenient to have an overall productive experience. Many say that their day doesn't start before coffee, so if that is true, coffee is a necessity that can be provided nicely at All Things Coffee superstore.
Why: People don't always care for fancy coffee, so they'll stick to the stores they are already used to.
(Although it's not necessarily an issue, I think a caffeine superstore would be exciting for the workaholics and insomniac students in the area.)
Inside the Boundary | Outside the Boundary
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Who: Caffeine lovers and cravers | -Those complacent with cafes such as | Starbucks and stores like Walmart and people | who don't care for/enough for coffee
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What: Creative coffee items at their | - An already established coffee business that convenience | they are familiar with
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Why: So coffee lovers can have a fun and more | - An anticipated experience with coffee
fulfilling experience with coffee |
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Final Reflection
Putting a lot of work into some of my posts like the first venture concept and forgetting to post the links sticks out to me. I'll remem...
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