All three interviewees agreed that it would be more convenient and enjoyable to have a coffee superstore with different accessories and supplements to enhance their experience. They become aware after having the same coffee types and struggling to get all the coffee materials needed in a store, or if not both, one or the other. The nurse practitioner makes coffee at work during her afternoon break and sometimes gets coffee on the go. She doesn't put much thought into her coffee but she expressed that it gets repetitive and she would like some excitement with what she consumes. The product engineer makes coffee at home before work and is fine with his coffee routine but like the nurse practitioner, he too is open to change in his coffee experience to excite him before a long and tiresome day at work. The student usually gets coffee at Starbucks on campus between classes, but if not, she makes some before heading to class. She mentioned that she loves Starbucks coffee and their flavors but the drinks she orders aren't anything special and they don't have the full selection of packaged coffee for her to make at home. She said she would be interested in a coffee store with a variety of coffee blends, etc. and a cafe that has a calm and stress-free atmosphere.
These individuals visit various grocery stores for coffee blends and their supplements other than their primary one and they try coffee from restaurants but never get the satisfaction they need, so they settle for less. In their search, they look for places that they may have heard friends or random people mention when concerning coffee.
Through these interviews, I learned that my opportunity really isn't a pressing issue that many people have but many people would be interested in a change if it were provided to them at their comfort.
This segment was useful because they have the biggest need for coffee in their busy day-to-day lives. This is the segment that appeals to the market because they are the market that many producers try to appeal to since they are in the work force/going in the work force and have many needs to upkeep their livelihood.
These individuals visit various grocery stores for coffee blends and their supplements other than their primary one and they try coffee from restaurants but never get the satisfaction they need, so they settle for less. In their search, they look for places that they may have heard friends or random people mention when concerning coffee.
Through these interviews, I learned that my opportunity really isn't a pressing issue that many people have but many people would be interested in a change if it were provided to them at their comfort.
This segment was useful because they have the biggest need for coffee in their busy day-to-day lives. This is the segment that appeals to the market because they are the market that many producers try to appeal to since they are in the work force/going in the work force and have many needs to upkeep their livelihood.
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